February~March

Finally beginning the adventure to our K-beauty journey! 

February 2021, the Costco U.S. team reached out to us for a K-beauty advent calendar to be sold throughout over 200 stores in 30 different states. We took our first step towards our advent calendar dream by starting brand and product curation. Are you ready to hear about the rest of our journey?

March 2021, our team brainstormed for the box concept, deciding on the suppliers for packaging and box, then started on the design for the two different advent calendars. Our CEO, Sophie Park, curated and selected the brands for each box according to the box concept.

Seoul Beauty Wardrobe (Online) - inspired by the Korean culture and design

K-Beauty Facial Boutique (Inline) - inspired by the Sophie’s favorite department store in Los Angeles