K-Beauty Trends: What to Focus on in Spring 2021
Wondering about the latest trends in K-beauty? Where is the industry headed post-COVID 19? Our team is here to answer your questions and share our predictions for the hot topics to focus on for Spring 2021.
Photographer: Lena
We identified four key concepts:
Outer and Inner Beauty: Total Wellness
These days, self-care isn’t a luxury, but a necessity. Let your skincare routine be a way to reduce your stress and anxiety by putting yourself first and taking time to heal yourself. Beauty is not only about taking care of your outward appearance but is a way to take care of your mental and overall health.
What Can Your Skincare Do For You: Revalued Beauty
In an industry saturated with brands, consumers are looking beyond just cost and tangible elements. Consumers expect purchase impact, convenience and experience as well.
Seamlessly Connected: The New Digital Experience
Consumers’ purchasing behaviors have changed due to COVID-19—e-commerce and a fully integrated digital experience are more relevant than ever. Omnichannel touchpoints—with a focus on personalization—will become necessary to sustain relationships with customers.
A New Perspective on Sustainability: Beauty Eco-lution
What does “sustainability’ mean? Sophie believes “it means doing no harm - to people, animals, and the planet.” There is a need to think newly about sustainability across the spectrum: production, packaging, concept, philosophy, distribution and product lifecycle. Sustainable beauty will be about clean, safe beauty for both you and the environment.
As a conclusion, the definition of beauty will develop to encompass all aspects. The effort towards sustainable beauty will become both the responsibility of businesses and consumers. Many k-beauty brands have broadened their commitments to accommodate the growing needs of customers. Interested in getting to know more about these brands? Check out our article on this month’s Sustainable Beauty Box coming soon!
